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Since the dawn of online search, keywords have been the foundation upon which search engine optimization (SEO) was built. Long seen as the most important factor for search algorithms, keywords serve to allow search engines…

Business owners face many challenges as they strive to connect with a steady stream of new customers. Insurance agencies experience the same challenges, which is further complicated by a highly competitive marketplace. The practice of…

Google’s Search Console is a powerful set of tools and resources designed to help digital marketers and search engine optimization (SEO) professionals to monitor the performance of online properties. With these tools, interested parties are…

It is no secret that mobile devices have taken the world by storm. Seen as somewhat of a curiosity only a few short years ago, mobile computing devices like smartphones and tablets have become an…

Nearly everyone is familiar with the phrase “a picture is worth a thousand words.” This time-worn slogan sums up the power of images in conveying a message, illustrating a topic, or sharing a story. In…