Category: Content Marketing

“Content is King.” If you have been involved in digital or content marketing over the past decade, this timeworn phrase probably resonates with you. Content truly is king in modern digital marketing practices, but the…

Since the dawn of online search, keywords have been the foundation upon which search engine optimization (SEO) was built. Long seen as the most important factor for search algorithms, keywords serve to allow search engines…

For insurance businesses, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is and carefully-targeted your social media sharing is, many visitors…

Not all insurance content marketing strategies are created equal, and unfortunately, not all of them are effective in bringing the results. Though a recent survey found that 80 percent of B2B marketers have a content…