Category: Digital Marketing

In the world of digital marketing, social media platforms like Facebook and Twitter have unlocked new opportunities to reach audiences. For insurance marketing, Facebook stands as a powerful tool, allowing direct and personal interaction with…

Since just after its launch in 2003, the professional networking platform LinkedIn has been a popular tool for connecting with people in any given industry. As a social media platform, LinkedIn is unique in that…

The coronavirus pandemic of 2020 has dramatically altered the shape of the business landscape. Businesses of every size and configuration were forced to change the way they conducted operations almost overnight, and in severe cases,…

The coronavirus pandemic currently gripping the nation has created numerous challenges for business owners. Economic hardships on the part of consumers, coupled with mass layoffs and companies halting operations, mean that businesses have begun to…

Chances are that if you have employed digital marketing strategies in growing your insurance business, you have heard the expression “content is king”. Content, or the words, images, and videos showcasing your company’s products or…