Category: Digital Marketing

Nearly everyone is familiar with the phrase “a picture is worth a thousand words.” This time-worn slogan sums up the power of images in conveying a message, illustrating a topic, or sharing a story. In…

If there is one thing certain in the search engine optimization (SEO) environment, it is this: nothing remains the same for long. Continual changes in how search engines behave, coupled with emerging techniques and strategies…

Mobile computing devices, such as tablets, laptops, and smartphones, have revolutionized the way we interact with the world around us. Mobile devices allow us to connect with others and to retrieve information whenever we want…

Search engines have evolved dramatically over the past decade. In their earliest iterations, search engines relied almost solely on single keyword inputs by users, returning results that contained those keywords. Today, users can input single…

The role of the digital marketing professional is ever-changing. New techniques and tools are developed at a steady rate, causing marketing strategies to shift to leverage these advances. One of the most exciting and powerful…