The average lifespan of a website can vary depending on numerous circumstances and how well the owners care for the site. The best websites are so well-made and solidly established that it’s easy to assume…

Building an effective search strategy requires carefully orchestrated techniques and procedures to improve a website’s online visibility. The actual methods may vary from site to site, and what works for one may not necessarily work for another. …

In today’s connected world, the practice of conducting online searches for information is familiar to nearly everyone. So, too, is selecting search results from long lists of possibilities. Most people do not give much thought…

In the early part of January 2020, the search engine giant began to roll out the Google update to its core search algorithm. Although not as landscape-shifting as previous updates, search engine optimization (SEO) experts…

In an effort to refine the user experience and to improve search results, Google continually updates its search engine. Updates and revisions to the core algorithm occur on a regular basis. Google has even incorporated…