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Social Title: How Insurers Can Enhance Their Social Media Presence During The Holiday Season
Social Description: The holiday season is the ideal time to take advantage of social media. Find out how insurance professionals can boost their social media strategy during this crucial period.
Maintaining an active social media presence is important throughout the year. But it is especially beneficial to ramp up your insurance social media strategy right around the holidays. As people spend more time on their various social media platforms and online activity builds up to a fever pitch, insurance companies have a lot more opportunity to get their presence felt in the digital marketplace.
As you probably already know, social media is one of the most powerful and effective tools for promoting your insurance business. This is especially true during the holidays when people spend hours on different platforms looking for good deals, gift ideas, and pretty much anything that catches their interest.
As an insurance professional, you stand to gain a lot of mileage and exposure with the strategic use of social media during the holidays. You can introduce new service offerings, announce a new business direction, engage with customers, and keep your brand fresh in your audience’s minds.
If you’re already using Twitter as part of your social media strategy, consider taking it to the next level by using its Polls feature to improve your customer engagement. Many firms already utilize this particular tool to identify customer pain points, but the field is wide open for insurers to take advantage of it.
Twitter Polls makes it even easier to utilize the hugely popular platform to engage and connect with online audiences. You can use it to discuss current developments in the insurance industry, gather feedback that you can use to improve your services, or find out which of your particular offerings appeal to them the most.
Twitter polls can be an especially effective tool for identifying customer pain points so you could come up with ways to solve them. This strategy can be invaluable for encouraging repeat business and creating lifelong customers.
If you have upcoming events or promotions, Facebook Live is a great way to get the word out. The platform’s video feature can be an especially powerful tool for giving your customers the scoop on special reduced rates and new service offerings. And when combined with the Events feature, it becomes an even more potent marketing device.
Getting the word out about your planned event as early as possible will allow you to get the maximum mileage from Facebook Live and Events. As people indicate their interest or intention to attend your event, it appears in more and more people’s feeds and gains more traction.
People love to read stories. You can use this knowledge to get your company’s message out via one of the most powerful social media tools available: Instagram Stories. A hugely popular feature that was introduced on the platform in 2016, it is one of the quickest and easiest ways to promote products and services to online audiences.
Instagram Stories is similar to other temporary announcement features offered by other platforms. This model makes it ideally suited for product-feed integration and “swipe-up” shopping, which makes purchasing extremely easy for customers. And combined with Instagram’s “Highlights” feature, you can use it to publicize specific offerings for the holidays and remove it in time for next season.
Social media is undoubtedly a useful tool for promoting your services and marketing your insurance business. But keep in mind that your customers also rely on it for fun and engagement. Finding the middle ground between these applications will enable you to gain the maximum benefit from your social media strategy.
Consider using your social media channels to hold a contest, offer money-saving insurance tips, and even curating a holiday video playlist for your followers. These strategies help give your insurance firm a more personal and approachable identity, which could encourage trust and repeat business.
Having a well-thought-out social media marketing strategy during the holidays can put you ahead of the competition in more ways than one. Conversely, neglecting to boost your social media campaign during this crucial period could put you at a disadvantage. If you’ve already been utilizing your various platforms throughout the year, consider ramping up your efforts for the holidays. And if you haven’t, now is as good a time as any to start breaking new ground in the online insurance sphere.
Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.
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